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Our
Board of Directors
& Key Management

Yoong Kah Yin

Independent Non-Executive Chairman

Yoong Kah Yin, Malaysian, aged 62, is appointed as our Independent Non-Executive Chairman. He was appointed to the Board on 15 October 2019. He is a member of the Audit Committee, Nominating Committee, Remuneration Committee and Risk Management Committee.

He graduated with a Bachelor Degree of Accounting and Finance from Middlesex University, United Kingdom in 1981 and subsequently, he obtained a Master of Business Administration from the Cass Business School/ City University Business School, United Kingdom, in 1983.

He was an Independent Non-Executive Director and a member of Audit Committee & Remuneration Committee in Hiap Teck Venture Berhard from 2004 to 2006 and Success Transformer Corporation Berhard from 2014 to 2016. He also appointed as a Director in Red Sena Berhard between August 2013 to December 2018. He is currently a Director of F136 Sdn Bhd, an investment holding company, since February 2019.

Choong Gaik Seng

Executive Director

Choong Gaik Seng, Malaysian, male, aged 61, is our Executive Director. He was appointed to the Board of Kejuruteraan Asastera Berhad on 01 March 2013.

Mr Choong completed his secondary school education at Penang Free School, Malaysia, in 1976. He is a certified chargeman and wireman by profession, which is registered with the Energy Commission Malaysia. In 2002, he obtained a chargeman A0 qualification from Institut Kemahiran Belia Negara, Malaysia. In 2008, he obtained a chargeman A4 qualification from Pusat Latihan Tecknologi Tinggi, Malaysia.

Mr Choong began his career as a purchaser for Limamas Sawmill Sdn Bhd in 1981. He joined Eden Catering Sdn Bhd in 1985 prior moving to Eden Food Industry in 1989. In 1991, Mr Choong joined Tan Choong Industrial Equipment Sdn Bhd as the sales representative. He then joined Ikhtiar Bersatu Letrik Sdn Bhd in 1992 as a site supervisor before joining Prinsip Serasi Sdn Bhd in 2004.

Mr Choong joined our Company in 2007 as project coordinator and he subsequently became an Executive Director in 2013.

Goh Kok Boon

Executive Director

Goh Kok Boon, Malaysian, male, aged 47, is our Executive Director. He was appointed to the Board of Kejuruteraan Asastera Berhad on 01 September 2018.

Mr Goh graduated with a Bachelor of Applied Science (Honours) in Electrical Engineering from the University of Windsor, Canada, in 1999. He began his career as project engineer with Selatan Johor Electrical Engineering sdn Bhd in 2000 and subsequently joined Henikwon Corporation Sdn Bhd as a sales manager in 2001. In 2002, he joined Letrikon Engineering Sdn Bhd, which is also an electrical engineering contractor, as general manager and he was subsequently promoted to the position of executive director from 2004. Then, he joined Hoe Huat Electric Sdn Bhd in 2009 as executive director. In 2012, he set up Kitchen On Wheels Sdn Bhd which later became dormant in 2013.

Mr Goh joined Connect County Holdings Berhad as an executive director from August 2014 to August 2016 before he rejoined Kejuruteraan Asastera Berhad in October 2016 as project director.

Tong Siut Moi

Independent Non-Executive Director

Tong Siut Moi, Malaysian, female, aged 52, is our Independent Non-Executive Director. She was appointed to the Board of Kejuruteraan Asastera Berhad on 30 May 2017. She is the Chairman of the Nominating Committee and Remuneration Committee, and also a member of the Audit Committee and Risk Management Committee.

She obtained her professional secretarial degree from the Institute of Chartered Secretaries and Administrators (United Kingdom) and was admitted as an Associate Member of the Malaysian Association of Institute of Chartered Secretaries and Administrators (MAICSA) in 1996. She has subsequently become a qualified Chartered Secretary since 1998. Ms Tong has also completed the Advanced Women Directors’ Programme in December 2015 and is now a member of the Institute of Corporate Directors Malaysia.

Ms Tong has more than 27 years of working experience in the corporate secretarial advisory field and senior management level, gathered from both commercial and advisory environments. She is currently an Executive Director of CKM Advisory Sdn Bhd, a company focusing on providing specialised training to the Board of Directors and senior management of public listed companies, investment bankers and company secretaries, in relation to Bursa Malaysia Securities Berhad’s Main and ACE Markets Listing Requirements.

Ms Tong has been an Independent Non-Executive Director of Niche Capital Emas Holdings Berhad, a company listed on the Main Market of Bursa Malaysia Securities Berhad, since 2016.

Dato’ Lai Keng Onn

Managing Director

Dato’ Lai, Malaysian, aged 53, is our founder and Managing Director. Dato Lai was appointed to the board of Kejuruteraan Asastera Berhad on 24 February 1997. He is the member of Risk Management Committee.

Dato’ Lai obtained a Bachelor of Science in Construction Management from Greenwich University, Australia in 2002. He started his career as a project manager at Wira Tecknic Sdn Bhd from 1990 to 1997. On 24 February 1997, he founded Kejuruteraan Asastera Sdn Bhd. Dato’ Lai is a substantial shareholder of Kejuruteraan Asastera Berhad.

Datin Alicia Chan Pey Kheng

Executive Director

Datin Alicia, Malaysian, female, aged 49, is our Executive Director. She was appointed to the Board of Kejuruteraan Asastera Berhad on 01 March 2018.

Datin Alicia obtained her Sijil Pelajaran Malaysia in 1990. She began her career with Ritz Print Sdn Bhd in 1991 and her last position held in Ritz Print Sdn Bhd was the head of production department in 1995 prior to joining Kejuruteraan Asastera Berhad in August 1997.

Datin Alicia has more than 28 years of experience in overseeing the daily operations of the finance, administration and purchasing department.

Lu Chee Leong

Independent Non-Executive Director

Lu Chee Leong, Malaysian, male, aged 57, is our Independent Non-Executive Director. He was appointed to the Board on 30 May 2017. He is the Chairman of the Audit Committee and Risk Management Committee. He is also a member of Nominating and Remuneration Committee.

Mr Lu obtained his Association of Chartered Certified Accountants (“ACCA”) qualification in 1989. He has been a fellow member of the ACCA since 1995. He is also a Chartered Accountant of the Malaysian Institute of Accountants since 1996.

In 1990, Mr Lu joined Kassim Chan & Co., Kota Kinabalu (now known as Deloitte Malaysia) as an audit assistant. He left as an audit senior and subsequently joined Luyang Recreation Club Sdn Bhd as an accountant in 1995 and in 1997, he joined DiGi Telecommunications Sdn Bhd as an accountant. His last position in DiGi Telecommunications Sdn Bhd was the head of section (GTM), Sabah region, under the sales division of the company. Then he left DiGi Telecommunications Sdn Bhd at the end of 2014 and started his own corporate services firm named Johan Corporate Services in early 2015, where he provided book keeping and related services to customers.

Mr Lu has been the Independent Non-Executive Director of Mikro MSC Berhad, a company listed on the ACE Market of Bursa Malaysia Securities Berhad, since 2008.

Kejuruteraan Asastera Berhad

We have established a reputable profile spanning over 20 years' experience in the M&E sector

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